LEAD GENERATION

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We build lead generation systems for small businesses that combine SEO and paid ads so your business gets found by the right people, at the right time, without chasing referrals or posting on social media every day.

You should have a steady stream of leads coming in every

month

month

Avg. Cost Per Lead

$49

of clients still active

100%

ROI Achieved

7x

Leads/Month avg across service clients

68

HOW IT WORKS

From first conversation to consistent leads

We don't build cookie-cutter campaigns. Every strategy starts with understanding what your clients are actually searching for, what your competitors are missing, and where your biggest opportunity is right now.

8. Report & Grow

Monthly reporting with clear next steps. You always know what's happening and why.

7. Optimize and Scale

Monitor performance weekly. Cut what isn't working. Double down on what is. Lower your cost per lead over time.

6. Paid Campaign Launch

Launch Google Ads targeting high-intent searches with the right keywords, ad copy, and landing pages. No wasted spend.

5. SEO Foundation

Optimize existing pages, build out content, and establish the technical baseline that makes everything else perform better.

3. Strategy and Prioritization 

Decide which channels to activate first, in what order, and what budget makes sense for your goals right now.

2. Audit & Research

Review your current website, analytics, ad history, and keyword landscape. Find what's working and what's being left on the table.

1. Discovery & Goals

Understand your business, your offer, your margins, and who your ideal client actually is.

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Ready to Start Getting Leads?

4. Tracking Setup

Configure GA4, Google Tag Manager, call tracking, and form tracking before a single dollar is spent.

WHY CHOOSE US

What lead generation looks like when it's actually working

SEO and ads built as one integrated strategy, not two separate things
Deep keyword research based on real search behaviour
Tracking set up correctly from day one
Focus on lead quality, not just lead volume
Transparent monthly reporting with no vanity metrics
A real strategist managing your account (not a coordinator)
Landing page and conversion guidance included
Experience across law firms, health and wellness, trades, consultants, and service businesses of all kinds

We don't just run ads, we build strategic campaigns designed to generate real business outcomes. Every decision is backed by data, experience, and a relentless focus on ROI.

100%
Client Retention

100+
Clients Served

$500K+
Ad Spend Managed

7x
ROI Achieved

We won't promise you a number before we know your business. But consistent, qualified leads every month is exactly what this system is designed to deliver. We've seen results as high as 68 leads per month for a service business spending just over $1,000/month on ads.

See the full case studies

INDUSTRIES WE SERVE

Lead generation works best when your business is ready for it

We work best with businesses that have a proven offer, a website that clearly explains what they do, and a realistic budget to invest in growth. We don't take on clients we can't get results for. And if SEO or ads aren't the right move for where you are right now, we'll tell you that upfront, even if the answer is not yet.

Ecommerce brands

Service businesses

Product businesses ready to move beyond organic-only traffic and grow past their existing audience.

Especially useful if you're relying too heavily on one channel and need to build visibility in search.

If you sell your time or expertise and need a predictable pipeline, this is built for you.

Consultants
Law firms
Med spas
RMTs
Sleep consultants
Accountants
And more

CASE STUDIES

Consistent leads aren't an accident. Here's the proof.

Here's how we've helped businesses like yours achieve measurable growth through strategic Google Ads management.

Sleep Consultant (Vancouver, BC)

Challenge: Almost entirely dependent on Instagram for new clients. No predictable system. No visibility in search. Georgina knew one algorithm change could wipe out her lead flow overnight.

What We Did: Built an SEO foundation alongside Google Ads to create two separate traffic streams: organic for long-term authority and paid for immediate bookings.

Family Law Firm - Ontario

Challenge: The firm had very little website traffic, no steady flow of new clients, and was almost entirely dependent on referrals and word of mouth.

Strategy: Combined Google Ads targeting high-intent local keywords with an SEO foundation built around content and site structure driving immediate leads while building long-term organic growth.

3,860 to 58,042 (15x growth in 14 months)

Organic Impressions

4/month growing to 36/month at peak

Google Ad Leads

down to $28.62

Cost Per Lead (Google Ads)

up to $42,250/month

Monthly Revenue

+60% in six months

Organic Traffic

+35% within the first three months

Consultation Bookings

24 to 47 per month (+96% over two years)

Google Ad Leads

+110% over two years

Total Leads Across All Channels

See the full case studies

BENEFITS

What consistent lead generation actually looks like

Real business outcomes. Not impressions, not follower counts, not vanity metrics.

Book a Free Call

A Predictable Pipeline

Leads coming in regularly, not just when you post or when someone refers you.

Less Reliance on Social Media

Stop performing for the algorithm. Let search work for you.

Lower Cost Per Lead Over Time

As SEO builds and campaigns optimize, your cost per inquiry goes down.

Full Visibility

You know exactly where every lead comes from and what it cost.

Time Back

You run your business. We run your lead system.

People who are actively looking for what you offer, not cold audiences we hope to warm up.

Qualified Leads (Not Just Volume)

Two Traffic Streams

Organic for long-term authority. Paid for immediate results. Both working together.

FAQ

Frequently Asked Questions

What's the difference between lead generation and just running Google Ads?

What's the difference between lead generation and just running Google Ads?

Google Ads is one tool inside a lead generation system. Real lead generation means making sure the right people find you, that your website converts when they arrive, and that you can track every inquiry back to its source. Ads without the strategy around them are just spend. We build the whole system.

How much does lead generation cost?

How much does lead generation cost?

It depends on your goals and where you're starting. Most of our clients invest $1,000 to $3,000/month in ad spend plus a flat management fee. SEO is a separate investment depending on scope. We'll give you a clear picture after your free audit with no inflated recommendations.

How long does it take to see results?

How long does it take to see results?

Paid ads can start generating leads within the first few weeks. SEO typically takes three to six months to show meaningful organic growth. When you run both together, ads cover your costs while SEO builds. That's exactly how the system is designed to work.

Do I need both SEO and ads?

Do I need both SEO and ads?

Not always right away. Some businesses start with ads and add SEO once revenue supports it. Others have an SEO foundation and just need paid campaigns on top. We'll look at where you are and recommend the right starting point, not the most expensive one.

What kinds of businesses do you work with?

What kinds of businesses do you work with?

Service businesses (consultants, law firms, health and wellness practitioners, trades, accountants, coaches) and e-commerce brands that want to grow beyond social media. If your clients search Google before they book or buy, we can help.

Do you work with businesses outside Canada?

Do you work with businesses outside Canada?

Yes. We work with clients across Canada and the US. Our process is fully remote and works regardless of where you're located.

What does reporting look like?

What does reporting look like?

Every client gets a monthly report and access to a live Looker Studio dashboard. You'll see traffic, leads, cost per lead, and what we're doing next. No confusing spreadsheets. No hiding behind impressions and clicks.

What makes your approach different?

What makes your approach different?

We don't separate SEO and ads into two disconnected strategies that never talk to each other. We don't hand your account off to a junior coordinator. And we don't lock you into long-term contracts. Everything we build is designed to work together and get more efficient the longer we run it.

GET STARTED

Ready to stop relying on referrals and Instagram?

Free, No-Obligation Consultation: Understand what's possible before you commit to anything.

Custom Strategy Proposal: A plan built around your business, your goals, and your budget.

Quick Response Time: We respond to all inquiries within 24 hours.

Tell us about your business and we'll come back with an honest picture of what a lead generation system could look like for you. If it's not the right fit yet, we'll tell you that too.

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