BOTH
BOTH
65+
80%
3x
60 - 90
Content Marketing Services
Location-targeted content that helps you dominate your market
Local Content
A full review of what you have, what's working, and what needs to go
Content Audits
A content system that positions you as the go-to expert in your space
Topic Authority Building
On-page content that converts visitors into inquiries
Website Copywriting
A full roadmap that maps keywords to topics to business goals
Content Strategy
Articles built to rank for the searches your clients are already making
SEO Blog Writing
Most businesses have one of two problems. Either they're not creating content at all because they don't know where to start, or they're creating a lot of it and seeing almost nothing back in terms of traffic or leads.
Both problems come from the same place. Content without a search strategy is just writing. And writing without a conversion goal is just noise. There is enough content on the internet already.
The businesses that win with content aren't the ones publishing the most, they're the ones publishing the right things, for the right audience.
Content should be bringing you clients. So why isn't it?
HOW IT WORKS
From zero organic clicks to a pipeline that runs on search.
We don't hand you a generic content calendar and call it a day. Every strategy we build starts with understanding what your ideal clients are searching for, what your competitors are ranking for, and where your biggest opportunities are hiding. Truly mapping your content to cover all gaps.
7. Review & Refine
Monthly reporting on what's ranking, what's converting, and where we go next.
6. Publish & Track
Get your content live and set up tracking so you can see exactly what's driving traffic and leads.
5. On-Page Optimization
Structure every piece for search with the right headings, internal links, meta data, and keyword placement.
3. Content Strategy Build
Map keywords to topics, topics to your sales funnel, and build a content plan with a clear purpose behind every piece.
2. Keyword & Competitor Research
Find what your ideal clients are searching for and where your competitors are winning — and where they're not.
1. Discovery & Goals
Understand your business, audience, services, and what success actually looks like for you.
Ready to Start Getting Traffic?
4. Content Creation
Write SEO-optimized, conversion-focused content in your brand voice — blogs, web pages, local content, and more.
WHY CHOOSE US
What content marketing looks like when it's actually working
Strategy built around search intent
Every piece of content has a keyword and a conversion goal
Written in your brand voice
Topic authority approach that builds compounding results over time
Full transparency on rankings, traffic, and what's driving leads
Content that works for SEO and for humans
Monthly reporting with metrics that matter
Experience across service businesses, ecommerce, and local markets
We don't just run ads, we build strategic campaigns designed to generate real business outcomes. Every decision is backed by data, experience, and a relentless focus on ROI.
We won't promise you page one overnight. But a consistent, well-executed content strategy is the single most effective way to build long-term visibility.
Family law firm, 2 years
Sleep Consultant, 14 months
Health & wellness, 14 months
Service business, ongoing
110%
Lead growth
15x
Organic impressions
76%
Impression growth
3.16x
ROI
INDUSTRIES WE SERVE
Content marketing works best when you're ready to play the long game
We work best with businesses that understand content is an investment, not a quick fix. If you're looking for leads tomorrow, ads are your answer. If you want a pipeline that runs on search six months from now then this is for you.
Ecommerce brands
Service businesses
Product businesses ready to build organic search as a real revenue channel alongside paid ads.
Law firms
Med spas
RMTs
Sleep consultants
Accountants
Counsellors
And more
CASE STUDIES
Real Results for Real Businesses
Here's how content strategy has driven measurable growth for businesses just like yours.
Sleep Consultant (Vancouver, BC)
Challenge: Almost entirely reliant on Instagram for leads, with no organic search presence and no predictable pipeline outside of social media.
Strategy: Built a content strategy around high-intent search terms for sleep consulting, combined with SEO-optimized blog content and on-page optimization to build long-term organic visibility.
The result: Organic leads grew consistently to the point where the client no longer felt pressure to be on Instagram every day — because clients were finding her through search instead.
doubled to $42,250
Monthly Revenue
down to $28.62
Cost Per Lead (Google Ads)
up to 116
Total Monthly Leads
from 3,860 to 58,042
Organic Impressions
Licensed Insolvency Trustee - British Columbia
Challenge: A 40-year-old firm competing against larger players with bigger marketing budgets in a niche, high-stakes industry where trust is everything.
Strategy: Built an informational content strategy designed to reach people in the research phase, before they chose a provider, using advertorial content and SEO-optimized articles that answered the exact questions their ideal clients were searching.
Increased sixfold within six months
Organic Clicks
1.5× to 7× on ad spend
ROI
Tripled within six months
Organic Impressions
Family Law Firm - Ontario
Challenge: Almost no website traffic, entirely dependent on referrals, with no consistent way to bring in new clients.
Strategy: Combined a keyword-driven content foundation with site structure improvements and consistent blog publishing, building organic authority while Google Ads drove immediate leads in parallel.
+35% within the first 3 months
Consultation Bookings
+60% in six months
Organic Traffic
+110% over two years
Total Leads Across All Channels
TESTIMONIALS
What Our Clients Say
— Georgina, Woodlands Collective Sleep Consultants, Vancouver BC
“The other way you’ve really helped me, is that I have been able to ease off Instagram presence.
I don’t feel the pressure or need to be there all day, every day because I know that all my leads are NOT coming from Instagram and that makes me happy.
Knowing that I have other ways people are finding me is such a relief.”
— Reena Horra, Horra Family Law, Markham Ontario
"We've had the pleasure of working with Tianna and her team for many years, and their expertise and commitment to our business have been consistent from day one.
Tianna truly understands our business and consistently goes above and beyond to ensure that our SEO strategy aligns with our goals. She's responsive, knowledgeable, and a true partner in our marketing efforts.
Thank you, Tianna and team. Highly recommend!”
— Melanie McConnell, Mello Spaces Vancouver BC
"I've had the pleasure of working with Tianna for several years now, and I honestly can't say enough good things. She is exceptional at what she does. In a space that can often feel overwhelming, she brings clarity, strategy, and results.
Tianna is incredibly prompt, responsive, and solutions-focused — always one step ahead in resolving issues and optimizing performance. Beyond her skills, she's a true wealth of knowledge and genuinely cares about the success of her clients.
I'm so grateful our paths aligned. Working with Tianna has been one of the best decisions I've made for my business."
What You'll Get
Real business outcomes — not vanity metrics, not impressions for the sake of it.
More Organic Traffic
Consistent, compounding traffic from search without paying for every click
Better ROI Over Time
Content keeps working long after it's published
Higher Quality Leads
People who find you through search are already looking for what you offer
Less Reliance on Social
Build a lead source that doesn't depend on the algorithm
A Strategy That Connects
Every piece ties back to your business goals, not just your content calendar
Know exactly what's ranking, what's converting, and what to do next
Clearer Insights
Stronger Brand Authorit
Show up as the expert in your space before a client ever talks to you
Time Back
We handle the research, writing, and optimization so you don't have to
FAQ
Frequently Asked Questions
How long does it take to see results from content marketing?
How long does it take to see results from content marketing?
Most clients start seeing ranking movement within 60 to 90 days and meaningful traffic growth by month four or five. Content is a long-term investment — the businesses that stick with it consistently are the ones that build pipelines that run on autopilot. If you need leads next week, we'll tell you honestly that ads are a better starting point.
Do you write in my brand voice?
Do you write in my brand voice?
Yes, and we take this seriously. Before we write a single word we spend time understanding how you communicate, what your clients respond to, and what sounds like you versus a generic agency. The goal is content that feels like it came from your business — because it should.
Can you handle the strategy and the writing?
Can you handle the strategy and the writing?
Both. We offer full-service content marketing where we build the strategy and create the content, as well as done-with-you strategy engagements for businesses that have internal teams ready to write but need the roadmap to do it right.
How many blogs do I need per month?
How many blogs do I need per month?
It depends on your goals, your competition, and where you're starting from. We'll give you an honest recommendation after we understand your market — not a number designed to inflate your invoice. For most SMBs, one to four high-quality, well-optimized pieces per month outperforms ten rushed ones every time.
Do you only write blogs?
Do you only write blogs?
No. We write blog content, website copy, local landing pages, and service pages — anything that lives on your website and needs to perform in search. If it needs a keyword strategy and it needs to convert, we can help.
What makes your content different from what I could get on Fiverr?
What makes your content different from what I could get on Fiverr?
The strategy behind it. Anyone can produce words. What we build is content tied to a specific keyword, a specific audience intent, and a specific goal in your funnel. Every piece is optimized for search, written for humans, and designed to move someone closer to working with you. That's a different thing entirely.
Do you work with ecommerce and service businesses?
Do you work with ecommerce and service businesses?
Both. We've built content strategies for product businesses scaling beyond social and paid ads, and for service-based businesses that need to build authority and generate leads through organic search. The approach is different for each, and we know how to build for both.
What makes SMB Marketing different as a content marketing agency?
What makes SMB Marketing different as a content marketing agency?
We don't take on clients we can't get results for. Every strategy we build is tied to real search data, real competitor analysis, and real business goals — not templates. And because we also run SEO and paid ads, your content strategy isn't built in a silo. It connects to everything else you're doing in your marketing.
GET STARTED
Ready to stop relying on referrals and Instagram?
Free, No-Obligation Consultation: Understand what's possible before you commit to anything.
Custom Strategy Proposal: A plan built around your business, your goals, and your budget.
Quick Response Time: We respond to all inquiries within 24 hours.
Tell us about your business and we'll come back with an honest picture of what a lead generation system could look like for you. If it's not the right fit yet, we'll tell you that too.
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