PAID ADS & SEO FOR FAMILY LAW FIRMS
Your Family Law Firm Should be Getting Consistent Cases From Your Marketing Every Single Month
47
+110%
+35%
$72
23x
Trusted by family law firms across the US and Canada.
Most law firms run ads or do SEO. We connect them strategically because your paid Ads revenue should be covering the cost of your SEO investment while your organic rankings build. By month 12 you're generating leads from both channels and your cost per client drops every quarter.
What We Build For You
We work with you on lead response and follow-up process so the leads we send actually turn into signed clients.
Intake Alignment
Clear reports that show cost per lead, consultation bookings, and what changed.
Monthly Reporting
We help make sure the page your ads send traffic to actually converts visitors into consultation requests.
Landing Page Strategy
Re-engage people who visited your site but didn't convert, especially important for higher-consideration decisions like family law.
Remarketing Ads
We track every form, call, and consultation so you always know which leads are worth your time.
Lead Quality Tracking
Dominate search results in your city or region so the right clients find you first.
Local SEO
Content and technical SEO that builds your authority so organic leads come in free month over month using traditional SEO & building for AEO/GEO.
SEO for Family Law
High-intent targeting for people searching 'divorce lawyer near me', 'child custody attorney', 'prenup lawyer' right now.
Google Search Ads
You're Spending Money on Leads
So why are none of them calling you back?
Family law firms have one of the highest-intent search categories on Google. People don't Google 'divorce lawyer' for fun. They need help.
The problem isn't demand. The problem is that the leads showing up on your end are inconsistent, low quality, or just plain ghost people who submitted a form at midnight and never picked up when you called back the next morning. You've probably sent the follow-up email three times already.
Most marketing agencies will tell you the volume is fine and hand you a report full of impressions and clicks. We look at what actually turned into a consultation, what turned into a client, and what was a waste of your time from the start.
HOW IT WORKS
Here's Exactly What Happens After you Fill Out Our Form
We don't run the same campaign for every firm we work with because that genuinely doesn't work, so before we build anything we start by understanding your market, your practice areas, what you've already tried, and where things are actually breaking down.
And then we build around that because a strategy that doesn't account for how a family law client actually makes a decision, which is stressed, comparing three firms at once, and coming back to search again two days later before they decide, is just an expensive way to find out what doesn't work.
8. Report & Grow
Monthly reports that show cost per lead, consultation bookings, and what we're doing next.
7. Optimize & Test
We monitor performance every week, A/B test ad copy, adjust bids, and kill what isn't working fast so your budget isn't being wasted.
6. Campaign Launch
Ads go live with the right bidding strategy, targeting, and structure from day one.
5. Ad Creative & Landing Pages
We write ad copy and help optimize your landing page so the traffic we send actually converts into consultation requests, not just clicks.
3. Strategy Build
We map your keyword targets, campaign structure, budget allocation, and SEO roadmap.
2. Competitive Research
We look at who is showing up above you on Google, what they're spending, what they're ranking for, and where your biggest opportunity gap is.
1. Discovery & Goals
We learn about your firm, your practice areas, your current referral situation, and what consistent lead flow actually means for your revenue goals.
Ready to Start Getting Leads?
4. Tracking Setup
GA4, GTM, phone call tracking, form submissions, and consultation bookings. We also connect your CRM or recommend one that fits, lead generation without a CRM is not worth doing.
WHY CHOOSE US
What Marketing Looks like When it's Actually Working for Your Family Law Firm
Strategy built specifically around how family law clients search and decide
Google Ads and SEO managed together so one channel funds the other
Weekly monitoring with fast optimization
Lead quality review
High communication standard
Intake alignment support so good leads don't fall through the cracks
Transparent monthly reporting in plain language
Google Ad Partner Certified
Experience in competitive US and Canadian legal markets
We don't just run campaigns and send you a report. We partner with law firms that are serious about building a consistent pipeline, and we stay accountable to the metrics that actually matter for your revenue.
100+
Clients Served
$500K+
Ad Spend Managed
3×
Average ROI across all accounts
We won't promise you a number before we know your firm. But a 3x ROI is where most of our clients land, and we've seen results as high as 41x ROI in the law firm industry.
80%
Client Retention
23x
ROI across law firm accounts
INDUSTRIES WE SERVE
This System Works Best When your Firm is Ready for It
We work best with family law firms that have a proven practice, a website that clearly communicates what they do, and a realistic investment to work with. We specialize in divorce, separation, child custody, prenuptial agreements, marriage contracts, and related family law services.
If you're not sure whether you're ready, that's exactly what the form below is for. We'll always tell you honestly whether this makes sense for where you are right now even if the answer is not yet.
WHY FAMILY LAW SPECIFICALLY?
FAMILY LAW FIRMS
Family law clients search with high intent and emotional urgency. They don't browse, they're ready to act. That means a well-built Ads and SEO strategy converts at a significantly higher rate here than in almost any other legal practice area, and the cost per client is highly predictable once the system is running.
Divorce attorneys
Separation & custody practices
Prenup & marriage contract lawyers
Family mediation firms
Solo practitioners ready to grow
Multi-attorney practices building consistent pipelines
CASE STUDIES
What consistent looks like for a family law firm.
These are real results from real firms and while family law is one of our deepest specialties we work across enough industries that we are always pulling in what's working elsewhere and applying it to your campaigns so your strategy never gets stale.
Product Business - California
Challenge: Running ads in-house with a small two-person team. The campaigns weren't generating enough revenue to cover costs, and the company couldn't reinvest in organic growth.
Strategy: Cleaned up the Google Ads account, eliminated wasted branded keyword spend, matched high-opportunity keywords to dedicated landing pages, and strengthened SEO in parallel.
-44% in six months
Cost Per Conversion
+83% in six months
Conversion Value
+90% in six months
Conversions
Licensed Insolvency Trustee - British Columbia
Challenge: A 40-year-old firm struggling to compete online against larger players with bigger marketing budgets in a niche, high-stakes industry.
Strategy: Integrated SEO with informational Google Ads and advertorial content to reach people in the research phase before they chose a provider.
Family Law Firm - Ontario
Challenge: The firm had very little website traffic, no steady flow of new clients, and was almost entirely dependent on referrals and word of mouth.
Strategy: Combined Google Ads targeting high-intent local keywords with an SEO foundation built around content and site structure driving immediate leads while building long-term organic growth.
30x month after month
ROI
+35% within the first three months
Consultation Bookings
24 to 47 per month (+96% over two years)
Google Ad Leads
+110% over two years
Total Leads Across All Channels
Increased sixfold within six months
Organic Clicks
1.5× to 7× on ad spend
ROI
Tripled within six months
Organic Impressions
+60% in six months
Organic Traffic
— Georgina, Woodlands Collective Sleep Consultants
“The other way you’ve really helped me, is that I have been able to ease off Instagram presence.
I don’t feel the pressure or need to be there all day, every day because I know that all my leads are NOT coming from Instagram and that makes me happy.
Knowing that I have other ways people are finding me is such a relief.”
— Reena Horra, Horra Family Law
"We've had the pleasure of working with Tianna and her team for many years, and their expertise and commitment to our business have been consistent from day one.
Tianna truly understands our business and consistently goes above and beyond to ensure that our SEO strategy aligns with our goals. She's responsive, knowledgeable, and a true partner in our marketing efforts.
Thank you, Tianna and team. Highly recommend!”
— Melanie McConnell, Mello Spaces
"I've had the pleasure of working with Tianna for several years now, and I honestly can't say enough good things. She is exceptional at what she does. In a space that can often feel overwhelming, she brings clarity, strategy, and results.
Tianna is incredibly prompt, responsive, and solutions-focused — always one step ahead in resolving issues and optimizing performance. Beyond her skills, she's a true wealth of knowledge and genuinely cares about the success of her clients.
I'm so grateful our paths aligned. Working with Tianna has been one of the best decisions I've made for my business."
TESTIMONIALS
What Our Clients Say
BENEFITS
What You'll Get Out of This
Because impressions don't pay your overhead and clicks don't sign retainers, we measure what actually matters and that's consultations booked and cases closed.
More Qualified Leads
MORE CONSULTATIONS BOOKED
LOWER COST PER CLIENT
BETTER SEARCH VISIBILITY
LEAD QUALITY INSIGHTS
CLEAR MONTHLY REPORTING
STRONGER ROI OVER TIME
TIME BACK IN YOUR DAY
FAQ
Frequently Asked Questions
How much does it cost?
How much does it cost?
Google Ads management starts at CA$1000/month plus your ad spend. SEO starts at CA$2,000/month while Meta Ads require more video production at $1,750 per month. Most family law clients run both together for the most effective results. We'll recommend what makes sense for your firm after we learn more about your situation.
How long until I see results?
How long until I see results?
Google & Meta Ads can start driving leads within the first few weeks once campaigns are live. SEO typically shows meaningful organic growth between months 3 and 6, with compounding gains through month 12 and beyond. We structure the engagement so ads create short-term momentum while SEO builds long-term value.
What does 'lead quality' actually mean for a law firm?
What does 'lead quality' actually mean for a law firm?
A lead that fills out a form and never picks up is not a quality lead but it does give us good data. We track cost per consultation booked, not just cost per form fill, and we work with you on response time and follow-up process to make sure the leads that come in actually turn into signed clients.
Do you only work with family law firms?
Do you only work with family law firms?
No, but family law is one of our core specialties and a niche where we have demonstrated very high results. We also work with other law firm types and service businesses across Canada and the US.
Do you manage existing ad accounts or only build new ones?
Do you manage existing ad accounts or only build new ones?
Both. If you already have a Google Ads account running, we'll audit it first so we can show you exactly what's working, what's wasting money, and what we'd do differently.
How often will I hear from you?
How often will I hear from you?
You'll receive a monthly report and you'll always have a direct line to your account manager. We reach out proactively when something changes & we review all content with you before it’s published on your website.
What makes this different from other marketing agencies?
What makes this different from other marketing agencies?
Most agencies manage ads or do SEO. We connect both channels intentionally and hold ourselves accountable to consultation bookings and revenue outcomes, not just impressions and clicks. And we work exclusively with businesses that are genuinely ready to grow so if you're not a fit, we'll tell you before you spend a dollar.
Where are your clients located?
Where are your clients located?
We work with law firms across the US and Canada. We're based in Surrey and Langley, BC, but our law firm clients span Ontario, BC, and multiple US states.
GET STARTED
Ready to Stop Guessing About Where Your Next Case is Coming From?
Free, No-Obligation Consultation: Learn exactly how we'd approach your market before committing to anything.
Custom Strategy Proposal: A tailored plan for your firm's practice areas, geography, and growth goals.
Quick Response Time: We respond to all inquiries within 24 hours — usually the same day.
Once you submit, we'll reach out by email to schedule your free 30-minute discovery call.
Free Discovery Call
Fill out the form and we'll come back to you with an honest picture of what a Google Ads and SEO strategy could do for your firm. If this isn't the right move for where you are right now, we'll tell you that too.
