Speaking

You’re not just running a law firm you’re guiding families through tough chapters. But even if you’re the best in your area, it doesn’t matter if people can’t find you online.

We help family law firms across Canada rank higher in Google, reach more local clients, and grow consistently with smart, streamlined SEO and paid ads. Whether you're in Toronto, Vancouver, or anywhere in between, we build marketing that works with your schedule, your goals, and your budget.

SEO & Paid Ads for Family Law Firms

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Search Engine Optimization (SEO) for Family Law Firms

People are searching on Google for answers like “how to get full custody in Ontario” or “divorce lawyer near me.” We make sure your website is what they find. Our approach focuses on real search behaviour, strong content, and a structure that Google, AI, and your clients can actually use.

Here’s what SEO includes:
  • Keyword research based on what your ideal client actually searches
  • On-page updates to help your site rank better
  • Technical fixes that remove hidden barriers
  • Local SEO to help you dominate in your city or region
  • Monthly reports you’ll actually understand

Starts at CA$1,250/month

Paid Ads for Family Law Firms (Google & Meta)

Whether someone is Googling “family lawyer near me” or scrolling Instagram late at night thinking about separation—ads can help you show up when it matters most.

We build ad campaigns that drive high-intent traffic to your site, build trust with your local audience, and support consistent lead generation. Google Ads capture people actively searching for legal help. Meta Ads keep you visible and top-of-mind for those still deciding.

Ad management includes:
  • Custom creative and copywriting that sounds like you
  • Targeting by geography, interest, and real client intent
  • Ongoing testing and optimization
  • Easy-to-read monthly reports

This is ideal if you're:
  • Competing in a busy market (Toronto, Vancouver, Calgary… you name it)
  • Promoting specific services like custody help or mediation
  • Wanting to generate leads while your SEO builds momentum

Starts at CA$500/month Google Ads $1,000/month Meta Ads
We implement what’s needed keeping you in the loop the whole way.

Step 3:
Clear Execution

We learn about your firm, clients, and current obstacles.

Step 1:
Discovery & Goal Setting

At SMB Marketing School, we believe in a strategic approach to content that combines technical expertise with creative strategies. Here's what sets us apart:

How We Work with Family Law Firms

We apply our Keyword Opportunity Method to guide your SEO and ads.

Step 2:
Strategy Build

We track what’s working, shift what’s not, and keep things moving.

Step 4:
Ongoing Optimization

Book a free call

Book a free call

Ready to get ready-to-buy people on your website?

The FAQs

Do you only work with family lawyers?

No but they’re one of our core specialties. Our strategies are built for service-based businesses, especially in law. We will not take two law firms in the same location. 

How long until I see results from SEO?

Most clients see movement around month 3. SEO takes time, which is why we work in 3-month minimums to get real results.

Can I run ads without SEO?

Absolutely. But just know that when the ads pause, so does your traffic. SEO creates stability.

Where are your clients located?

We work with law firms across Canada. Whether you’re in the GTA, Lower Mainland, or a smaller community, we tailor the strategy to your location.

How are your SEO blogs different?

They’re written for real people (and Google). We focus on helpful, well-structured content that ranks over time and sounds like your firm not a textbook.