SEO & CONTENT STRATEGY
You don't always need an agency. Sometimes you just need the
RIGHT PLAN
RIGHT PLAN
20+
80%
2-3
100+
What's Inside the Strategy
A complete roadmap for how your website content should work together to build authority, attract traffic, and convert visitors into leads
Overall Website Content Strategy
A clear, prioritized plan telling your team exactly what to write, in what order, and why so nobody is guessing at a content calendar ever again
Content Plan
A full review of what's already on your site, what's worth keeping, what needs to be updated, and what's working against you
Content Audit
We don't just flag the issues, we fix them for you so your site is set up to rank before your team writes a single word of new content
Technical SEO Audit and Fixes
A complete keyword map built around what your ideal clients are actually searching for, matched to the right pages on your website
Keyword Research
See exactly what your top competitors are ranking for, where they're winning, and where the gaps are that you can own
Competitor Analysis
Most business owners who come to us for this service fall into one of two camps. Either they've been writing blogs and updating their website for months and can't figure out why nothing is ranking, or they know they need to do something with SEO but every time they search for answers they get a different opinion and no clear place to start.
Both situations have the same root cause. SEO without a strategy is just guesswork dressed up as marketing. And content without keyword intent behind it is just writing that nobody finds.
The businesses that build real organic visibility aren't the ones creating the most content — they're the ones creating the right content, structured the right way, targeting the right searches. That's exactly what this strategy gives you.
You're creating content. So why isn't it working?
HOW IT WORKS
From zero clarity to a complete roadmap, here's how it goes.
We've designed this process to be efficient and thorough so you walk away with everything you need to execute confidently, without needing to come back and ask us what to do next.
6. Delivery and Walkthrough
Receive your complete strategy package with a walkthrough so your team knows exactly how to use it and what to tackle first.
5. Strategy Build
Put it all together into a clear, written strategy document covering your content plan, keyword assignments, topic priorities, and the overall roadmap for your website's content going forward.
3. Technical SEO Audit
Run a full technical audit of your website and fix the issues that would hold your content back from ranking regardless of how good it is — site speed, indexing, structure, and more.
2. Competitor and Keyword Research
Dig into what your competitors are ranking for, where the opportunities are in your market, and build a full keyword map tailored to your website and your goals.
1. Discovery & Goals
Understand your business, your audience, your current content, and what success looks like for you over the next 6 to 12 months.
Ready to Start Getting Found?
4. Content Audit
Review every piece of existing content on your site and determine exactly what to keep, what to update, and what to remove so your site isn't competing against itself.
WHY CHOOSE US
What an SEO and content strategy looks like when it's built right
Full technical SEO fixes included, not just flagged
Keyword research tied directly to your existing pages and content gaps
Content plan written in plain language your team can actually follow
Competitor analysis that shows you specifically where to compete and where not to bother
One-time investment with no retainer required
A strategy built for execution, not just a slide deck
Delivered in 2 to 3 weeks
Experience across service businesses, ecommerce, and local markets
This isn't a consultation. It's a complete done-with-you strategy your team can execute on from day one — and we fix the technical issues ourselves so you're not left trying to figure out what a canonical tag is.
We won't promise you page one overnight. But a well-built strategy is the difference between content that compounds and content that disappears. Every strategy we build is grounded in real search data and built to guide your team for the next 6 to 12 months.
Family law firm, 2 years
Sleep Consultant, 14 months
Health & wellness, 14 months
Service business, ongoing
110%
Lead growth
15x
Organic impressions
76%
Impression growth
3.16x
ROI
THIS IS FOR YOU IF
This strategy works best when you're ready to execute
We work best with businesses that are in one of these situations and ready to do something about it.
Businesses starting from scratch
You want to build your content foundation the right way from the beginning instead of having to undo six months of misdirected effort later
Businesses not ready for a full retainer
You want a professional strategy that gives your in-house team the direction and confidence to move forward without a monthly commitment
Businesses with internal content resources
A writer, a marketing coordinator, or a founder who can execute — but needs to know what to create and in what order before writing another word
Businesses doing their own SEO
It's not working the way you expected and you want an expert to look at what you have and tell you honestly what needs to change
CASE STUDIES
Real Results for Real Businesses
Here's how a clear SEO and content strategy built the foundation for consistent organic growth.
Sleep Consultant (Vancouver, BC)
Challenge: Almost entirely reliant on Instagram for leads, with no organic search presence and no predictable pipeline outside of social media.
Strategy: Built a content strategy around high-intent search terms for sleep consulting, combined with SEO-optimized blog content and on-page optimization to build long-term organic visibility.
The result: Organic leads grew consistently to the point where the client no longer felt pressure to be on Instagram every day — because clients were finding her through search instead.
doubled to $42,250
Monthly Revenue
down to $28.62
Cost Per Lead (Google Ads)
up to 116
Total Monthly Leads
from 3,860 to 58,042
Organic Impressions
Licensed Insolvency Trustee - British Columbia
Challenge: A 40-year-old firm competing against larger players with bigger marketing budgets in a niche, high-stakes industry where trust is everything.
Strategy: Built an informational content strategy designed to reach people in the research phase, before they chose a provider, using advertorial content and SEO-optimized articles that answered the exact questions their ideal clients were searching.
Increased sixfold within six months
Organic Clicks
1.5× to 7× on ad spend
ROI
Tripled within six months
Organic Impressions
Family Law Firm - Ontario
Challenge: Almost no website traffic, entirely dependent on referrals, with no consistent way to bring in new clients.
Strategy: Combined a keyword-driven content foundation with site structure improvements and consistent blog publishing, building organic authority while Google Ads drove immediate leads in parallel.
+35% within the first 3 months
Consultation Bookings
+60% in six months
Organic Traffic
+110% over two years
Total Leads Across All Channels
TESTIMONIALS
What Our Clients Say
— Georgina, Woodlands Collective Sleep Consultants, Vancouver BC
“The other way you’ve really helped me, is that I have been able to ease off Instagram presence.
I don’t feel the pressure or need to be there all day, every day because I know that all my leads are NOT coming from Instagram and that makes me happy.
Knowing that I have other ways people are finding me is such a relief.”
— Reena Horra, Horra Family Law, Markham Ontario
"We've had the pleasure of working with Tianna and her team for many years, and their expertise and commitment to our business have been consistent from day one.
Tianna truly understands our business and consistently goes above and beyond to ensure that our SEO strategy aligns with our goals. She's responsive, knowledgeable, and a true partner in our marketing efforts.
Thank you, Tianna and team. Highly recommend!”
— Melanie McConnell, Mello Spaces Vancouver BC
"I've had the pleasure of working with Tianna for several years now, and I honestly can't say enough good things. She is exceptional at what she does. In a space that can often feel overwhelming, she brings clarity, strategy, and results.
Tianna is incredibly prompt, responsive, and solutions-focused — always one step ahead in resolving issues and optimizing performance. Beyond her skills, she's a true wealth of knowledge and genuinely cares about the success of her clients.
I'm so grateful our paths aligned. Working with Tianna has been one of the best decisions I've made for my business."
What You'll Walk Away With
No guesswork, no vague recommendations, no wondering what to do next.
A Clear Content Plan
Know exactly what to write, in what order, and why before you publish another word
No Wasted Effort
Stop creating content that goes nowhere and start building something that compounds
Keyword Clarity
Every piece of content your team creates is tied to a real search your ideal clients are making
Competitive Advantage
Know where your competitors are winning and exactly where you can beat them
Time Savings
Skip months of trial and error and start from a position of clarity
Your team has a roadmap they can follow without second-guessing every decision
Confidence to Execute
Technical Fixes Done For You
Your site is set up to rank before your team writes a single new blog post
One Investment, Long-Term Value
A strategy that guides your content for the next 6 to 12 months with no monthly retainer
A complete strategy your team can use from day one
FAQ
Frequently Asked Questions
Who is this service for?
Who is this service for?
Businesses that have the internal resources to create content but need an expert to tell them exactly what to create and in what order. It's also built for businesses that have been doing their own SEO and aren't seeing results and want a professional to look at what's not working and why.
What's the difference between this and your ongoing SEO service?
What's the difference between this and your ongoing SEO service?
Our ongoing SEO retainer is a done-for-you service where we manage, create, and execute your strategy every month. This is a one-time engagement where we build the complete strategy and hand it to your team to run with. If you have internal resources and want direction without the monthly commitment, this is the right starting point.
Do you fix the technical SEO or just tell us what's wrong?
Do you fix the technical SEO or just tell us what's wrong?
We fix it. Technical SEO is included as part of what we complete during this engagement so your site is clean and ready to rank before your team starts publishing new content. We don't hand you a list of issues and leave you to figure them out.
How long does it take to receive the strategy?
How long does it take to receive the strategy?
Most strategies are delivered within two to three weeks of our discovery call, depending on the size and complexity of your website.
What do I need to have ready before we start?
What do I need to have ready before we start?
Access to your website, any existing analytics or Google Search Console data you have, and a clear picture of who your ideal clients are and what you want your website to do for your business. We handle everything else from there.
Can I upgrade to your ongoing SEO service after this?
Can I upgrade to your ongoing SEO service after this?
A lot of clients do exactly that. Some businesses start here to get the strategy in place and build confidence in the process, then bring us on for ongoing management once they're ready to hand it off. Others use the strategy to run their content in-house long term. Either way works for us.
How is this different from just hiring an SEO consultant for an hour?
How is this different from just hiring an SEO consultant for an hour?
An hour consultation gives you advice. This gives you a complete, written strategy with competitor analysis, keyword research, a content plan, a content audit, technical fixes already completed, and a roadmap your team can follow for the next 6 to 12 months. It's not a conversation — it's a deliverable
GET STARTED
Ready to stop relying on referrals and Instagram?
Free, No-Obligation Consultation: Understand what's possible before you commit to anything.
Custom Strategy Proposal: A plan built around your business, your goals, and your budget.
Quick Response Time: We respond to all inquiries within 24 hours.
Tell us about your business and we'll come back with an honest picture of what a lead generation system could look like for you. If it's not the right fit yet, we'll tell you that too.
Your information is secure and will never be shared.
