The company is revolutionizing pet access with its Smart Pet Door Opener, an innovative device that turns any sliding glass door into an automatic pet door. Designed for convenience, security, and ease of use, this companies technology allows pet owners to remotely let their pets in and out via motion detection, a mobile app, or smart home integrations. As a premium solution for pet-friendly homes, offering pet owners flexibility while enhancing home security.
The Challenge
Although the product had some organic SEO traffic, it struggled to convert website visitors into paying customers. The company was running in-house advertising campaigns, but the ads were not generating enough revenue to cover costs. With a small team of two managing ads on the side of their primary responsibilities, they needed a more effective strategy. Their goal was to use paid advertising revenue to reinvest in organic growth, but inefficiencies in their ad strategy were holding them back.
What We Did
- Ad Account Optimization: We cleaned up their Google Ads account, eliminating branded keywords since the product was already ranking organically for them.
- High-Opportunity Keywords: We identified profitable keywords and aligned them with dedicated landing pages to improve targeting and conversion rates.
- Campaign Restructuring: We refined ad campaigns, ensuring that keywords, ad copy, and landing pages were perfectly matched to enhance ad relevance and engagement.
- SEO Strengthening: We leveraged SEO to increase branded search traffic and focused on ranking for keywords that were too expensive to target through paid ads.
The Results (In Just 6 Months)
Cost per conversion decreased by 44%, making ad spend more efficient.
Conversions increased by 90%, nearly doubling the number of customers purchasing through the site.
Conversion value increased by 83%, driving significantly higher revenue from ad-generated leads.
Why This Strategy Worked
With a streamlined Google Ads strategy and a stronger SEO foundation, the company transformed its digital marketing performance. By improving campaign efficiency and investing in organic growth, the company achieved higher conversions, increased revenue, and a sustainable path for continued success.
