Your business deserves consistent leads, you can count on monthly.
That’s where the right mix of SEO and paid ads comes in. At SMB Marketing School, we help small businesses create predictable lead systems by pairing long-term visibility (SEO) with short-term growth (ads). Creating a steady flow of ideal clients who already trust your brand before they book with you.
That’s where the right mix of SEO and paid ads comes in. At SMB Marketing School, we help small businesses create predictable lead systems by pairing long-term visibility (SEO) with short-term growth (ads). Creating a steady flow of ideal clients who already trust your brand before they book with you.
Lead Generation for Small Businesses
Why this lead generation system works
Most small businesses focus on either SEO or ads. The truth is, they work best together.
SEO builds your authority over time by helping you rank for what your audience is actually searching for (not what you think they search). Paid ads amplify that visibility by putting your content in front of more people faster. While SEO compounds in the background, ads bring in leads right away.
This creates a system where the investment from your ads helps pay for the SEO work you invest in now so you arn't reliant on ads in the future.
This is where consistency pays off. We refine your campaigns, expand winning keywords, and adjust your SEO to support stronger rankings and lower ad costs over time.
Optimize
and scale
We start by auditing your website, analytics, and ad accounts to see what’s working and what’s not. From there, we build a clear keyword and targeting strategy that connects your SEO foundation with your paid ad plan.
Audit, research,
and setup
Your strategy starts with clarity. We review your website, ad history, and analytics to understand what’s driving results and what’s wasting spend. Then, we build a plan that aligns SEO and ads to your goals.
Our approach to lead generation
Once the strategy is set, we launch your campaigns and monitor performance in real time. Every click, keyword, and conversion is tracked so you can see what’s driving leads and what needs adjusting.
Launch campaigns and track conversions
All performance is tracked through a custom Looker Studio dashboard built specifically for your business. You’ll see where your traffic comes from, how users convert, and which campaigns deliver the highest ROI, all in one place.
Content Performance Tracking and Optimization
Book a free call
— Alisha W.
“Tianna is a delight to listen too and she really knows her stuff. I highly recommend working with her.”
— Christine C.
“Tianna is a wealth of information. Her passion for SEO and small business marketing shines in everything she does.”
— Katrina owens, knockout directive
